Unlike most of the Macgeeks I know I was not surprised by Mr. Jobs announcement that he will not be giving the keynote speach at MacWorld Expo 2009. I was slightly surprised that Apple says they are pulling out of the MacWorld Expo altogether but you know what? I don’t care.
During the past few year’s MacWorld Expo shows I’ve spent very little time at the typically huge Apple pavilion because the really interesting and exciting stuff is spread all over the rest of the convention floor.
At the show earlier this year I encountered a host of interesting products and emerging technologies that are taking full advantage of either Mac OS X or the Mac hardware or both. The number of products out there for iPods and iPhones is stagering in it’s breadth and depth and quality. At almost every MacWorld Expo I stumble onto some software that I had heard about but never investigated but after using it hands on I buy it before I leave the show floor. Although I rarely ever buy a new computer at the Expo I was very tempted at the show earlier this year.
I might miss Mr. Jobs giving the keynote a little–maybe more than a little–as it is a little bit like getting to see your favorite actor give a talk about his favorite pet project. Could you imagine Charlton Heston coming out to present the MacBook Air? That would be wild but I don’t know if it would help Apple sell more Macs which, like any well managed company, is why they are in business.